Yabu Pushelberg

The globally recognized design studio sought to evolve beyond its luxury retail and hospitality reputation. I developed a phased business development and marketing strategy to support growth into new markets and creative challenges while preserving existing relationships.

Man of Parts

In a saturated luxury furniture market, we launched a brand that blended traditional craft with modern service. I created the brand identity, service model, sales tools, and digital experience from the ground up.

Rainbow Railroad

The brand began with little more than a name referencing the Underground Railroad. I helped craft a compelling identity inspired by activist movements like ACT UP, with a clear value proposition and engagement strategy that grew annual revenues from under $50K to over $12M in under a decade.

Vodafone Czech Republic

Vodafone acquired one of Czechia’s most beloved brands, known for its innovative content platforms. The challenge was to maintain brand passion while integrating into a corporate structure. I led the €16 million multi-stage rebrand—covering advertising, digital, PR, retail, and identity—resulting in a global acquisition framework.

Adecco

The world’s largest HR firm was known for low-level recruitment and street-front offices. To attract professional talent, we used research-driven insights to inform senior leaders and reimagine the brand experience, including a transition strategy for recent acquisitions.

WIND Mobile

Launching a new telecom identity against incumbent giants required bold execution. I led the rollout across 300+ stores and other touchpoints including uniforms and vehicle fleets—navigating three rebrands over five years amidst changing ownership.