Yabu Pushelberg

Developed communication and website strategy with a code-free, designer-friendly website due to launch in mid-2025 with an archive of 45 years of design and articulate the story behind the work.

Man of Parts

Created one of the first luxury design configurators with exposed pricing and augmented reality, setting an industry benchmark that remains unmatched five years later.

WIND Mobile

Rebuilt WINDmobile.ca into a transactional platform and launched a mobile app with 20% user adoption in one quarter. Used agile methodology to centralize decision-making and deliver high-impact res

Created WIND Magazine to unify retail communications, tell emotional brand stories, and drive ad revenue—helping differentiate in a commoditized market.

Avenue Road

Overhauled digital infrastructure to align a luxury multi-brand retailer with a custom CMS and legacy SAP system—unifying inconsistent content and enabling ecommerce.

Concepted the "Travel for Design" experiential platform and Storybook Magazine with partners like Monocle and Surface—driving seven-figure sales and extensive press coverage.